About

The time has come in my life when I need to sit down and be honest with myself about how little interest I have in maintaining my blog, or god forbid, ‘personal website’. 

While I still fancy the idea of having my own little cubicle space on the internet, I’m leaving behind any pretence that I will find rhythm in keeping the blog regularly updated.

For the most part, this site is managed entirely by me, Ash Tapia. What kind of a name is that you ask?

This site is where I post my thoughts that are too big to fit within the 140 characters of Twitter. Mostly, I write about 3 themes — Technology, Advertising & Health.

I’ve always been fascinated by human interaction on the internet — from ICQ, to IRC, to Online Forums, to now Social Media. Over the years, I’ve been frustrated by Advertising. I believe it is broken and I want to fix it using data and analytics.

I’m based in Mumbai, Bangalore, Mumbai, London, UK. My interest in human interaction with all things internet-related have ensured I do interesting stuff that barely pays the bills, but nevertheless keeps me going. Eternally curious, I constantly tinker with things.

This blog came into existence on October 6, 2005 when I was still in my early stages of evolution. In all the time it has existed, it has served no useful purpose to the world, other than to entertain myself.