Marketing and Big Data

In possibly a year’s time from now, all marketeers will have access to large-scale statistical data on their TG that is far more accurate than anything else in the past.

I really do hope then that instead of saying, “Let’s look at what my TG is interested in and make our marketing say the same things“, there are companies that say:

This is who we are. Let’s market to those people in the world who will be interested in us“.