Your new life is going to cost you your old one. It’s going to cost you your comfort zone and your sense of direction. It’s going to cost you relationships and friends. It’s going to cost you being liked and understood.

It doesn’t matter.

The people who are meant for you are going to meet you on the other side. You’re going to build a new comfort zone around the things that actually move you forward.

Instead of being liked, you’re going to be loved. Instead of being understood, you’re going to be seen. All you’re going to lose is what was built for a person you no longer are.

Brianna Wiest, The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery

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7 Tips for Pitching and Winning Enterprise Deals

Stepping into the big league of enterprise sales is no walk in the park, especially for start-ups. With over five years under my belt managing a Data & Tools department at a leading CPG company and juggling a seven figure budget, I’ve seen my fair share of pitches from start-ups in the Marketing Tech and Research Tech spaces. From these encounters, I’ve picked up a mix of winning moves and common slip-ups when it comes to winning over enterprise clients. In this blog post I will share my experience of how the best startups nail enterprise deals.

1. The Maze of Enterprise Decision-Making: Don’t underestimate how complex the decision-making is in big companies. You’ve got loads of people to win over, each with their own agenda. It’s a game of patience. From your first pitch to the final nod, it can take ages to seek alignment amongst multiple internal stakeholders, so stick with it and keep nudging them along.

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