Emotional Messaging for Revenue

Best Office & Productivity Mac OS X Software - AlternativeTo.net

I was browsing on alternativeTo today and noticed the above message where a header banner should display. The message read:

Hi! For some reason we can’t display an ad here, probably because of an ad blocker. If this ad is not displayed our design gets screwed up. We have full respect if you want to run an ad blocker but we would appreciate if you add us to your white list or consider donating via Flattr or Paypal. The free web is dependent on ads to continue to be free. Thank you, and we hope you find a great alternative!

I like that the website displays character. They know you are using an ad-blocker and are OK with it. However, they request donation if you would like to keep the ad-blocker running on their site. I like the honesty there.

Liked it so much, I actually donated.

More websites should carry this message, no?

j j j

The Power of Social Media

the power of social media

I think most people get carried away when talking about Social Media. The problem I have seen regularly is that most online advertising planners will not go the social media route because they don’t have a metric in place to show numbers. Its good to say that ‘x’ number of users followed you this month but how can you quantify impact for the same?

Apart from this, another factor that plagues Social Media is its unpredictability. When speaking of advertising on the web, the SEM models are fairly refined now – to the point that we can predict what the outcome will be for every dollar and rupee spent. That however is not the case with Social Media. We still cant accurate predict what the overall result will be.

With all due respect to the cluetrain manifesto, while I am terribly excited about Social Media, I share a sense of ‘cautious optimism’ and tend to not go overboard about its merits. However, videos like the one below do get me excited from time to time!

j j j