I will be honest, I am pleasantly surprised by how quickly Google+ has gotten so many users inspite of being in Beta and giving out limited invites. I now hear that Google has opened the flood-gates – you can now can get Google+ by just signing into your Google account.
The biggest reason for this really fast adoption seems to be that Google owns more touch-points to the internet than Facebook and Twitter combined! The Google+ notifications currently work on YouTube, Gmail , Picasa, Blogger, Maps, Android, Chrome and Analytics. All of these properties are HUGE heavyweights in themselves. Facebook and Twitter just have their individual websites.
WHAT ABOUT BUSINESSES ON GOOGLE+
Historically, Google has always favoured its own properties when deciding search engine ranking – remember Blogger and Knol?
Here in India, I am already starting to see a few businesses join Google+. While these are early days, I am interested in seeing if they take a different approach from the 4-posts a day engagement activities on Facebook Pages. I am willing to bet that Google has already started to measure how we are interacting with each other on Google+.
Google can start Business Pages in the future. When that happens, Google can start tracking mentions of the business, see what pages from the website are more popularly Shared and do basic Sentiment Analysis to measure if the content is positive or negative. Then decide SERP rankings based on this analysis! In this scenario, businesses will jump over each other to get onto Google+.
Incase you didn’t know, Google already does this with your tweets. Facebook however, still remains the largest Black Hole of the internet – a place which still cannot be crawled by search engine crawlers. Any engagement/ interaction here still does not have any impact on SERP.
I am not predicting that Facebook and Twitter are going to be dead. Companies in the future will spend more time and resources in BEING SOCIAL across platforms than DOING SOCIAL on many platforms.