The Power of Social Media

the power of social media

I think most people get carried away when talking about Social Media. The problem I have seen regularly is that most online advertising planners will not go the social media route because they don’t have a metric in place to show numbers. Its good to say that ‘x’ number of users followed you this month but how can you quantify impact for the same?

Apart from this, another factor that plagues Social Media is its unpredictability. When speaking of advertising on the web, the SEM models are fairly refined now – to the point that we can predict what the outcome will be for every dollar and rupee spent. That however is not the case with Social Media. We still cant accurate predict what the overall result will be.

With all due respect to the cluetrain manifesto, while I am terribly excited about Social Media, I share a sense of ‘cautious optimism’ and tend to not go overboard about its merits. However, videos like the one below do get me excited from time to time!


  1. Interesting post. I work for a premium hotel chain in India and most of the fad around Social Media today is wishy-washy. Clients want to know how all this activity and conversation translates to sales. Also, it would help if advertising agencies had metrics and a scientific way to charge clients. Agencies today ask for very conflicting sums of money for the same amount of work

  2. Most people tend to discount the fact that you can track and measure everything. The same can be applied the social media also. While I agree that there is too much hype around the medium right now, I believe it will pan out in the future

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  4. I like your blog. Really helpful and very motivational. Thanks a lot. This will help me a lot.

  5. I’ve been into blogging for quite some time and this is definitely a great post. I signed up for your newsletter, so please keep up the informative posts!

    Good luck on your blog, and feel free to comment and subscribe to my blog as well when you get a chance. Also my blog is open to any guest posting and I would love if you would review some of my products I have!

    All the best,
    Dino Vedo

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