ShareThis Social Bookmarking study suggests Email is still the best Social sharing medium
When I wrote earlier that bookmarking chicklets are useless, I meant it. I mentioned there is no way of knowing which buttons are more effective and which aren't, we don't know the most optimised order in which these work best, we don't even know which designs work best.
My interest was piqued when ShareThis posted a social bookmarking study on its blog which explores the social engagement value of sharing and I have mentioned my thoughts below.
The Bit.ly Click Summary of 5000 Organic Clicks in a Month
I manage two small sized twitter accounts apart from my own personal one at @Asfaq - @E71 and @AndroidTalk. These accounts are used to bring out all the news on the Nokia E71 phone (which I own) and the Android OS.
I have been using Bit.ly to shorten hyperlinks of articles that I find interesting for a while now and the service has evolved into a very robust tool over time. The biggest advantage of using Bit.ly is that it provides analytics support for short URLs in a way that leaves competition far behind.
Bookmarking Chicklets are Useless
First there were trackbacks, then came bookmarking chicklets, and now Tweetbacks and retweet buttons! Aren’t we going overboard?
The Power of Social Media
I think most people get carried away when talking about Social Media. The problem I have seen regularly is that most online advertising planners will not go the social media route because they don't have a metric in place to show numbers. Its good to say that ‘x’ number of users followed you this month but how can you quantify impact for the same?
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