The Beginning of Programmatic Buying in Print Media

timeinc08182010I have been talking about this for a while now and I’m frankly surprised that it has taken us this long to come up with a solution. That said, it is better late than never – Time Inc., the largest magazine publisher in the US and owner of People, Time, Sports Illustrated and InStyle magazines, is letting marketers buy print ads programmatically.

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Algorithms aren’t gods. We need not believe that they rule the world in order to admit that they influence it, sometimes profoundly.

~ Ian Bogost

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