Whilst working in my current role as a Digital Analytics Manager, I oversee the analytics across various data sets for all of our food brands. While this might not be classified as ‘Big Data’, considering we are dealing with text file sizes of roughly 40mb or 50mb each, I have come to understand that data in itself is dumb. Read More
I have been talking about this for a while now and I’m frankly surprised that it has taken us this long to come up with a solution. That said, it is better late than never – Time Inc., the largest magazine publisher in the US and owner of People, Time, Sports Illustrated and InStyle magazines, is letting marketers buy print ads programmatically.