by Alisha Coelho
Citizens’ wall beautification project plastered with posters of Bollywood’s upcoming releases just hours after they were painted
Angry artists and tweeters ripped apart film promoters on cyberspace yesterday, accusing them of ruining their attempts to beautify the city.
The second phase of The Wall Project (see box) took place on Sunday. To the artists’ horror, it took less than 24 hours for their work to be covered with posters of movies like Aladin, Gair and London Dreams.
Said Tweeter Salil Deshpande (26), an associate producer with a media firm, “I got up at 6.30 am on a Sunday and spent four hours trying to do my bit for the city and this is what I saw in less than a day.
“It’s horrible. We’re planning a tweet up (Twitter lingo for meet up) on Friday or Saturday to manually pull down the posters if they have-n’t been removed by then.”
Mumbai Central resident Asfaq Tapia (25), said, “I was there from 11 am to 5 pm.
It’s so easy to put up a poster, but people don’t realise that a painting is a place where people either pour out old memories or make new ones. Film producers really need to educate promoters about where to put up posters.”
Wall-To-Wall: The second phase of The Wall Project at Senapati Bapat Marg took place on Sunday. In less than 24 hours, the art work was covered with posters of movies like Aladin (in the picture), Gair and London Dreams.
Twitter was also filled with messages directed towards Aladin star Riteish Deshmukh and director Sujoy Ghosh and London Dreams actor Asin Thottumkal.
The tweeters warned that they would boycott the movies if they weren’t taken down. Meanwhile, BMC Joint Commissioner R A Rajeev said, “The posters are illegal. We’ll take action against them.”
The Other Side
Aladin director Sujoy Ghosh seemed extremely sorry about his film’s posters being put up on Senpati Bapat Marg.
He said, “I cannot apologise enough. Pls send us the location we’ll have it removed asap. Really really sorry”.
This was followed by, “Totally agree and this is not to save my a**. Wall posters should be banned or put up only in authorised spots. Never again a wall poster. Promise”.
Actor Riteish Deshmukh too offered apologies on cyberspace. “Sincere apologies for the ALADIN poster that been put on the wall. Insensitive n incorrect. Will look into it asap. Sorry guys,” he tweeted.
The Wall Project
In an attempt to beautify Senapati Bapat Marg, over 200 artists painted a 1.5-km stretch between Mahim and Matunga station in August.
The second phase took place on Sunday. The project is a citizens’ initiative supported by the BMC.